If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile digital marketer who will be working for our startup that is expected to go beyond anyone's imagination.

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

• Plan SEM programs for keyword discovery, keyword expansion, ad copy, ad grouping, landing page optimization, testing, and analysis.

• Manage the right mix of content to create integrated campaigns, including outbound emails, campaign landing pages, webinars, infographics, and social media.

• Research and analyze competitor SEM campaigns

• Manage our presence and bidding on difference freelancing websites

• Develop effective display campaigns, including banner ads, social media, and retargeting.

• Manage A/B testing, including ad copy and landing page optimization to improve click through and conversion rates.

• Write content and press releases

• Design, build and maintain our social media presence

• Identify trends and insights, and optimize spend and performance based on the insights

• Brainstorm new and creative growth strategies

• Instrument conversion points and optimize user funnels

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Plan and execute marketing campaigns that build brand awareness and generate leads, with a close eye on ROI.

• Use analytic skills to identify and test emerging opportunities for business market growth and improvement.

• Analyze marketing pipeline, and identify and implement action plans to improve and maximize ROI

Requirements

• BBA/MBA/MS in marketing degree in or a related field


• 2-3 years’ experience in marketing together with the potential and attitude required to learn


• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate


• Experience managing PPC, SEO and Affiliate programs. 


• Solid knowledge of website analytics tools (e.g., Google Analytics and others)


• Experience in setting up and optimizing Google Adwords campaigns


• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets


• Good taste, a sense of aesthetics and a love for great copy and witty communication


• Excellent writing skills (content creation and press releases)


• This position is for afternoon shift (11-8 or 12-9)